Co-Creating a Sustainable Future

Co-Creating a Sustainable Future

It can be easy to forget amidst the deadlines, numbers, and rote day-to-day work that entrepreneurship has deep roots in creativity. As  innovators, we breathe life into new ideas and make product imaginings into a tactile reality. Creativity is a fundamental part of...
A New Article in Harvard Business Review Arabia

A New Article in Harvard Business Review Arabia

I’m proud to announce that my latest article on gender balance was just published in the Harvard Business Review. I’m thankful for the opportunity to discuss this important topic, and look forward to doing more to empower work environment with feminine leadership...
In Defense of Buzzwords and Innovative Thinking

In Defense of Buzzwords and Innovative Thinking

Have you ever repeated a word so often that its meaning begins to drift away into sounds and syllables? It’s an odd happening, and one I see all too frequently as a business consultant. Clients, colleagues, and even audience members at conferences allow their...
Reflections on a Starting Year

Reflections on a Starting Year

The value people hold in a society cannot be overstated. In the bustle of our fast-paced, tech-savvy lives, it can be easy to miss those that stand behind the cutting-edge technology we find ourselves awestruck by. But this year, I wholly believe that we need to look...
Reframing Our Perception of AI

Reframing Our Perception of AI

When I was a child growing up in Morocco, the smartphone technology we all but take for granted today didn’t exist. It would take decades and countless millions spent in experimentation and development to conceptualize the technology, and then countless more to...
Leadership and the Personality Behind Professional Influence

Leadership and the Personality Behind Professional Influence

We tend to think of leadership as being synonymous with dominance. We encourage young leaders to charge forward with their ideas and rise to the forefront through sheer willpower. But, I wonder – are we handicapping the next generation of leaders by forcing them to embrace a single mode of leadership? There is, of course, a place for assertiveness in the workplace; hardly anything would be brought to completion without the confident direction of a leader. That said, I believe that there are variations within the expression of confidence than can serve as the foundation for other, perhaps subtler, forms of leadership.